About Us

"After years of being told that my hair was unruly, kinky, unmanageable, and simply, ugly. I decided it was time to change the narrative and in 2014 curLUXE Naturals was born.-Anikitia Abram, Founder CEO of curLUXE Naturals

The natural hair movement is more than just a trend. It's a lifestyle transcending all ethnicities, age groups, and gender. This new lifestyle is changing how black women view themselves and their hair. Now more than ever, black women are seeking to have healthier hair. That's why in 2014, curLUXE Naturals was created in the heart of Georgia to change the image and experience for our women with kinky hair.

The curLUXE Naturals 4c Curl Collection is a plant-based natural hair care product line explicitly formulated for 4c hair textures. The line was created to re-imagine and re-articulate 4C hair as a luxury asset. Our mission is to not only keep our women looking fly but to keep them feeling fly!